Culture, creativity and human capital: pillars for
European Union’s prosperity
EUcreaTip – Jean Monnet Module
Culture and creativity enrich our minds and souls, offering us means and opportunities to enjoy our lives, to develop our way of
thinking, to discover and appreciate beauty, to build bridges over times, and to find purpose in our ever-changing existence. In fewer
words, culture and creativity benefit society.
Along these, in the last decades, various scholars highlighted their impact on development, creativity becoming “the ultimate
economic resource” (Richard Florida, The rise of creative class, 2002).
Although culture and creativity’s role in fostering economic development has been analyzed and acknowledged by many studies,
reports and scientific papers, they are often overlooked by developing countries, which often focus rather on more traditional
approaches to growth. [read more]