Culture, creativity and human capital: pillars for
European Union’s prosperity
EUcreaTip – Jean Monnet Module
Culture and creativity enrich our minds and souls, offering us means and opportunities to enjoy our lives, to develop our
way of thinking, to discover and appreciate beauty, to build bridges over times, and to find purpose in our ever-changing
existence. In fewer words, culture and creativity benefit society.
Along these, in the last decades, various scholars highlighted their impact on development, creativity becoming “the
ultimate economic resource” (Richard Florida, The rise of creative class, 2002).
Although culture and creativity’s role in fostering economic development has been analyzed and acknowledged by
many studies, reports and scientific papers, they are often overlooked by developing countries, which often focus rather
on more traditional approaches to growth.